August 16, 2018 — For years we’ve heard the news that SEO is dead, links are dead. Now we hear that Google would magically “figure it all out”. But links are more powerful than ever. With many people shying away, not wanting to take any risks and thereby leaving all the money on the table – for YOU.

Learn what’s working and what’s not working in links for SEO in 2018 and beyond.

Learn why Link Audits and the Disavow file are still so important, and what kind of links work and where and how you’d better be careful.

Key areas covered in this session:

Should we still use the disavow tool?
Are link audits still important?
Are links still important?
How can redirects impact my rankings?
Should we still build links

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August 16, 2018 — Did you know? WordPress is changing!

As we speak WordPress is going through one of the biggest technological revolutions in its existence. The editing screen is being replaced by a brand new JavaScript-based editor. The project to make this all happen is named Gutenberg, after Johannes Gutenberg; the inventor of the printing press. This tells you something about the ambitions behind this project.

In this talk I’ll give a demo of the new editor, explain what’s about to change and reflect on the opportunities and risks this entails. After this talk, you will have a better understanding of… – how the process of content creation in WordPress is going to change. – what could break if you have plugins installed which add functionality to the post edit screen. – the potential (business) opportunities related to the big changes that are coming.

Presentation Slides »

August 16, 2018 — Want to take your web design to the next level? In this session, Amber will show you the concepts to improve your visual design skills. Learn how to use color, contrast, layouts, typography, and graphics to create visually interesting websites that will impress your users.

August 16, 2018 — Want to take your web design to the next level? In this session, Amber will show you the concepts to improve your visual design skills. Learn how to use color, contrast, layouts, typography, and graphics to create visually interesting websites that will impress your users.

August 16, 2018 — Want to take your web design to the next level? In this session, Amber will show you the concepts to improve your visual design skills. Learn how to use color, contrast, layouts, typography, and graphics to create visually interesting websites that will impress your users.

August 13, 2018 — In this workshop, you’ll unlearn the 3 most common mistakes business owners make when trying to create content for their website, you’ll discover what pillars of expertise are and how they help you avoid writers block and you’ll start playing around with the Matrix Method and go home with at least a month worth of content ideas.

Presentation Slides »

August 13, 2018 — In my workshop I showcase the importance of online video with up to date statistics from main influencers. Based on this background I showcase how you can use video in your own WordPress installation from different sources. I also provide an overview about advantages or disadvantages for each source. As an interactive part I create a video live on stage.

August 13, 2018 — As problem solvers, we take pride in diagnosing problems, breaking them down into actionable tasks, completing TODOs, and closing tickets. A common assumption in this rational workflow that emotions and feelings are a hindrance and should be actively minimised. However, research tells us the costs of ignoring emotions are great.

Active stewardship of our health makes us better employees, managers, parents, and partners. Pressures in life and work make it hard to maintain balance, even if we know the signs of burnout and depression. Workshop attendees will learn how to bring more focus to the present moment, improve overall well-being, and increase buy-in for supporting emotional health.

August 13, 2018 — It doesn’t matter who you are, give sketching a try. I’ve used quick sketches to bridge the communication gap between what our clients want to create, and what our developers can build. If you spend 10 minutes on a sketch to describe how an interface will work, you can then share it with your team and validate whether everyone is on the right page. Even if you’re wrong, you’ve got a starting point.

This workshop is for folks making websites for a living. We walk through previous development problems that I’ve used sketching on, and then work on live examples together.

August 13, 2018 — This is a development-specific workshop, so you should have an idea about coding in general. Besides that, the workshop itself does not require any specific skill or knowledge.

We’ve all had these “Wait, what? That worked the other day!” moments. They usually happen after we introduced a new feature but broke existing functionality in the process. This is why we often don’t feel confident that our code is working as expected. When developing plugins—or whole websites—this is important, though. Clients expect that making changes won’t break their sites. But can we be sure of that?

There is a solution for that, and it’s called Unit Testing! During this hands-on workshop, we’ll help you understand what testable code is and how to write unit tests for it. Armed with this knowledge, you’ll be able to prevent these embarrassing moments from ever happening again.