Speakers: Yvette Sonneveld

  • Yvette Sonneveld: Content Planning: How To Beat Writers Block For Now And Forever

    WordCamp Europe 2018Speaker: Yvette Sonneveld

    August 13, 2018 — In this workshop, you’ll unlearn the 3 most common mistakes business owners make when trying to create content for their website, you’ll discover what pillars of expertise are and how they help you avoid writers block and you’ll start playing around with the Matrix Method and go home with at least a month worth of content ideas.

    Presentation Slides »

  • Yvette Sonneveld: Creating Ideal Client Profiles Made Easy

    WordCamp Utrecht 2017Speaker: Yvette Sonneveld

    December 25, 2017 — People do business with people they know, like and trust. The tricky thing is, how do you get your social media audience, website visitors and e-mail subscribers to know, like and trust you and/or your team?

    Several marketing organization have done in-depth research. And they all agree that using ideal client profiles, also called buyer persona, helps you create content to do just that.

    HubSpot says that using ideal client profiles made websites 2-5 times more effective and easier to user by targeted users.

    A Marketing Sherpa case study found that ideal client profiles added the following value:
    a 900% increase in length of visit,
    a 171% increase in marketing-generated revenue,
    a 111% increase in email open rate,
    and a 100% increase in the number of pages visited.

    According to ITSMA, buyers are 48% more likely to consider solution providers that personalize their marketing to address their specific business issues.

    And yet, only 44% of business to business marketers actively uses buyer persona. That is sad, because getting started is not very complicated.

    During this presentation, you’ll:

    – Discover what commonly made mistakes to avoid and what to do instead.
    – Find out what data to collect and where to find it.
    – Make a head start diving into your ideal clients’ dreams, goals, fears and frustrations using a tool I recently developed.

  • Yvette Sonneveld: Voluntourism – How Being A WordCamp Volunteer Gets You Places

    WordCamp Nijmegen 2017Speaker: Yvette Sonneveld

    October 14, 2017 — • Discover how giving back to the community that helps you pay your bills can also help you travel the world and build connections you never dreamed of;
    • Get to know at least 3 ways how voluntourism helps you let go of insecurity and build a healthy sense of self-confidence;
    • Take home 4 best practices to make the best of voluntourism.