November 6, 2024 — Building WordPress websites for a living can become a soul searing experience. In the beginning, you think it’s great that you are doing something you love. In the end, you’re miserable, frustrated and unfulfilled with the process.

If this is your story come join me as I explain what career path I took by accident that is providing some of the most fulfilling experiences of my life. I will show you how to take 4 things you already know to build your next career.

Attendees will learn how to leverage what they already know about WordPress into new career possibilities that will change how they feel about themselves and the work they do.

Yes, there is life after web design and development.

November 6, 2024 — In response to generative AI, misinformation and the ever-growing internet, Google has responded by changing its definition of quality content and what a website needs to look like to be considered trustworthy. While there won’t be any sacking, attendees will be served an understanding of what E-E-A-T is, why it needs to be part of your web strategy and practical ways that WordPress can help demonstrate your website’s trust and authority.

November 6, 2024 — If you can never seem to find time to redesign your own website or launch a new service because you’re too busy with client work… you’re not alone, and this talk is for you!

Attendees will leave with a (1) better understanding of why it’s so hard to move our businesses forward when we’re busy with client work, (2) a clear strategy to address this very common issue, and (3) the motivation to make it happen!

November 6, 2024 — Not getting the results you want from your newsletter? you might be making some simple, easy-to-fix mistakes!

In this session, I’ll show you what NOT to do when sending a newsletter, and 5 things you should do instead so you can maximize engagement.

Then, if you stick around till the end of the session, learn how you can automate some simple newsletters to put engagement on autopilot.

November 6, 2024 — Accessibility in the digital space is always growing and changing as technology advances and new needs arise. During this session, we will discuss getting started in web accessibility, how to approach existing sites versus starting fresh, internal training for teams and working with clients, WCAG compliance versus real usability, and the journey to developing real empathy for your users.

November 6, 2024 — Throughout my career, I’ve had the unique opportunity to work extensively with organizations based in the U.S., and I’ve gathered invaluable insights into why these opportunities came my way, and how others can potentially navigate similar paths. This session aims to outline the reasons behind my career trajectory, including the strategic decisions and networking approaches that opened these doors for me.

Additionally, I plan to delve into the advantages and disadvantages of working with American firms from a Canadian perspective. Key benefits often include exposure to large-scale projects and advanced technologies, while challenges might involve cultural differences and logistical complexities.

A significant focus of the talk will be on self-advocacy in the workplace. I’ll share strategies on how to effectively demonstrate your value in a competitive environment, ensuring your skills and contributions are recognized and rewarded.

I will provide practical advice on where and how to find these opportunities, discussing both traditional job platforms and the less conventional paths that might not be as well-trodden but can lead to rewarding careers.

Presented byMalcolm Peralty

November 6, 2024 — In this interview Dan Tovbein talks about how Greenpeace has been using WordPress.

November 5, 2024 — This lesson explores advanced SEO techniques using a plugin to address modern challenges. You’ll learn how to set up a robots.txt file, create canonical URLs, generate a sitemap, and optimize meta tags to enhance site structure and rankings.

November 5, 2024 — This lesson covers SEO techniques like structured data, Schema markup, and the Open Graph protocol to improve your site’s visibility in search results and on social media. You’ll also learn how to monitor SEO performance with Google Search Console and conduct regular audits to keep your strategy effective.

October 31, 2024 — This lesson highlights key web accessibility principles and provides WordPress-specific tips for creating inclusive websites for all users.