July 15, 2024 — The HTML API in WordPress is redefining how developers create, find, and modify HTML.

It eliminates the never-ending hassle of half-baked or over-complicated regex matching code while providing a safe and convenient interface.

This workshop will introduce the HTML API and demonstrate how to use it in common situations.

We’ll work in groups to refactor existing code and explore what the new API offers, where it’s strong, and what its limits are.

The content in this workshop is relevant to anyone working with HTML, whether in block code, site editing code, plugins, theme development, or WordPress itself.

Use of the new HTML API will categorically eliminate some of the most common security and data corruption issues within WordPress.

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July 15, 2024 — Discover the transformative power of command line automation in e-commerce with this workshop.

Dive into the WordPress CLI (WP-CLI) and WooCommerce CLI (WC-CLI) to unleash efficiency. Learn the ins and outs of WP-CLI installation and configuration, ensuring a seamless blend with plugins, themes, and translations.

Then, shift gears to WC-CLI, where we’ll cover essential elements of e-commerce management, from shop configuration and payment methods to taxes, shipping methods, and the streamlined handling of products, orders, and customers—all executed swiftly from the command line.

Explore the time-saving benefits of CLI automation, reducing manual workload and minimizing errors while maintaining scalability. Witness the potency of WC-CLI in handling massive data imports and exports, a crucial tool for maintaining consistency and optimizing the efficiency of your online store.

Elevate your e-commerce operations with these essential insights into mastering WooCommerce through the CLI.

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July 15, 2024 — Have you ever wondered if your website is useable for people with disabilities or those using assistive technology? Would you like to make your plugins or themes more accessible? Not sure if your website complies with the European Accessibility Act? This workshop is for you!

Learn how to test websites for accessibility problems using automated testing tools, keyboard testing, and screen readers so you can make your website better for people with disabilities and compliant with the European Accessibility Act. No dev skills are required!

We’ll show ways that anyone can quickly find accessibility problems, many of which can be fixed directly in the content area.

Bring a computer and headphones – this session will be interactive and include time for practicing testing.

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July 15, 2024 — In the Gutenberg Speed Build Challenge, participants have 30 minutes to recreate a famous website, using only the WordPress Block Editor.

The two contestants will be Jessica Lyschik and Rich Tabor.

The challenge tests quick adaptation, creativity, and skill under time pressure, with the website to be recreated revealed only at the start!

July 15, 2024 — Matt and Katie have done over 50+ interviews with WordPress product owners over the last 18 months.

They have learned a lot through the experiences which all of these business leaders have shared with them.

This talk will distil all of those insights and best practices, successes and failures into some practical and actionable advice for anyone who’s already a WP product owner, or looking to start a product for the first time.

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July 15, 2024 — Ranking is as easy or as hard as doing better than your competitors.

In this session, we will identify them, benchmark our site against theirs and design a data-led strategy to outrank them.

And to help you along? Two templates that’ll be game-changers.

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July 15, 2024 — In this insightful talk, Travis will distill his 7-year experience of interacting with hundreds of successful WordPress business owners into actionable conversion rate optimisation tips.

He will share his top 10 strategies, gleaned from his work in the Enterprise Ecommerce (WordPress) industry, that have proven to transform website visitors into customers.

Highlighting the significance of checkout optimisation, Travis will demonstrate how even small changes can yield substantial financial benefits, drawing from his personal experience of helping a brand boost their conversion rates by 35%.

This talk is a must-attend for anyone looking to maximize their online business potential.

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July 15, 2024 — You were tasked with relaunching a website, and even though the new website looks and behaves better than ever before, SEO rankings are suddenly down?

If not done right, a relaunch can cause SEO rankings and traffic to drop – and it can take a long time to recover from such a loss.

The good news is: There are concrete steps you can take before, during, and after a relaunch to preserve SEO rankings and instead of losing traffic, to lay the foundation for future traffic growth.

In this lightning talk, you will learn how to relaunch a website in an SEO-friendly way in concrete, actionable steps.

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July 15, 2024 — Every website needs traffic, right?

A website without conversions is a bad investment for a company – and most probably means an unhappy client. This talk shares a use case in the Swiss B2B industry, bilingual (FR-DE), WooCommerce with a tight budget. Ruthless prioritisation was necessary.

Based on the use case, you will learn: the main SEO risks associated with e-commerce websites, how and when to work with an SEO during the relaunch of a woo-commerce, what factors play a role in the success of SEO, basic content and tech necessary set up, a small retro of what went well and what will be improved.

You will hear the point of view of the SEO specialist, Isaline Muelhauser, whose talks are famous for their no-nonsense approach.

This talk aims at creating an efficient collaboration across SEO, Dev and content teams to deliver awesome projects.

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July 14, 2024 — Learn how to create custom user roles using a WordPress plugin to define specific responsibilities and permissions, segment users for tailored experiences, manage content moderation effectively, and establish custom workflows.