October 4, 2015 — WordPress has plenty of options, both built-in and third-party, to be used as a content framework to create delightful administrative experiences that will improve your workflow and impress your clients; both those who use the site and manage content. Using WordPress’ built in Custom Post Types, Custom Taxonomies, and the Advanced Custom Fields plugin; learn how to use these to your advantage to create a great WordPress Dashboard UI and to better organize content for the admin-user and the end-user, and to streamline the entire editorial workflow with little development work necessary to make it happen.

If the structure of WordPress leaves you wanting more, coming into WordPress from another platform, or new to theme development in general; this will help demystify WordPress and help you make WordPress work for you rather than working around WordPress.

October 3, 2015 — Jetpack is a powerful, but sometimes daunting plugin for new users, so I’d like to unpack some of its most popular and useful features and give attendees some concrete things they can then go and try themselves on their own sites. I’d like to cover the basic areas that Jetpack’s modules can be grouped into, and then go in depth with some of the most powerful ones.

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October 3, 2015 — Writing for the web is not like writing for any other media. An art and a science, it involves placing keywords correctly and in the proper density; it involves writing engaging copy that can be easily scanned; and it involves promoting the writing for maximum visibility. Learn how to attract an audience for either personal or professional content from a professional writer, using WordPress and selected plugins.

Takeaways

Learn how to correctly use keywords so they work
Learn the tricks of writing online content
Learn how to promote your writing online, for free

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October 3, 2015 — WordPress upgrades, they bring us new features, faster sites, and better security. But pushing that upgrade button can be a scary moment, unless you’ve ensured your site is ready and compatible. I’ll show you the best practices for ensuring your site is ready including a simple strategy that works whether you manage one site or hundreds.

October 3, 2015 — Web designers and developers are each specialists with their own priorities, needs, and focus. Sometimes there can be a communication gap between the two, leading to misunderstandings and frustration. How can you learn to speak each other’s language and ensure your projects run smoothly and without hassles?

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October 3, 2015 — It is critical to design your website to meet buyers’ evolving needs. Your website must engage them and be a valuable component of the process throughout their entire purchase journey.
This presentation will discuss specific methods for putting your omni-channel customer at the forefront of your site design in order to increase leads, sales and revenue.

October 3, 2015 — Tony Mazzarella likes to learn things the hard way. In this session, Tony will share entertaining anecdotes and real-life lessons from his 14 years of managing digital projects and the clients who accompany them. It’s all about balance—Yin & Yang. We’ll explore the balance between marketing yourself and under-promising so you can over-deliver. Tony will also cover the art of effectively pushing back while still being professional. Tony will illustrate the importance of finding good clients and getting your people in the right place.

October 3, 2015 — Today, are you a WordPress designer, developer, marketer, user?

What about tomorrow?

Available technology and visitor demands are raising expectations for sites. Collaboration can help us tap into specialized knowledge to get our projects done more quickly, with better results. Understanding your role and the roles of others can make you a great collaborator, can help you find resources, and can show you a path to grow in the WordPress community.

Come learn about the World of WordPress and meet your neighbors from many lands each with specialized languages, cultures and funny customs. Find a role, find a collaborator, find your place in The World of WordPress.

October 3, 2015 — As developers and users of WordPress, we may get very comfortable using the software, and we may find ourselves getting nothing but WordPress jobs or only working with WordPress. This is wonderful, we become experts in our respective fields, yet there is a danger to this as well.

I would like to remind everyone and explore some of the ideas that come from outside the WordPress bubble. All too often it’s easy to get entrenched in one way of thinking (the WordPress way), and while this is very necessary to understand how to work with WordPress efficiently and correctly, it often helps just as much to step outside of our comfort zone and explore how other people are handling the same problems we run into.

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October 3, 2015 — The art of inbox 0, tools to supercharge productivity, and a way to master your tasklist that actually works. Being busy is great for the bottom line, but often leaves you in a constant state of scramble. So how do you effectively make progress without running yourself into the ground? Get out from under your email, stop drowning at your desk in a sea of to-dos, and start rawking the face off your goals.

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