September 26, 2015 — The presentation would include my experiences with launching startups using WordPress through:

1. Easy website setup (best practices for hosting, WordPress install, security…)
2. Optimizing for search engines & people
3. Propelling ideas via blogging

September 26, 2015 — With the introduction of HTTP/2, a lot of things are changing. We developers now have to unlearn some of the things that made us excellent, to adapt to a different world.

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September 26, 2015 — I’ve built a lot of sites, and it seems that the final 20% can be the hardest to complete. I want to teach designers and developers about the 80/20 principle and how it applies to their project workflow. Then I will talk about tools and tricks that I use to finish a project strong, particularly when building a custom theme.

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September 25, 2015 — The new WP REST API has a lot of functionality included. This talk will cover extending the API with your own custom routes, custom response data, authentication, sending non-JSON results, etc.

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September 25, 2015 — There is so much information put out there about growing a business, about SEO or marketing in general. One area that doesn’t get much love is customer service. So you can get the clients in the door, you want to do a great job but at the end of the day you’re stressed out. In this talk, I want to discuss ways to provide an excellent customer service experience while keeping you sane and your bills paid.

Takeaways

How to manage expectations of clients to benefit you and your client
How to organize yourself to complete projects on time
How to chose your clients for a good working relationship

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September 25, 2015 — I was a mild-mannered developer until that fateful day: the day I submitted my first patch to WordPress. Although I didn’t realize it at the time, it was that moment that would begin to change the way I thought about development, community, and what it meant to be a contributor to an Open Source project.

My contributions to WordPress have taken the form of talks, patches, code reviews, and documentation, but they’ve nearly all started in the same place: solving a problem that I (or someone close to me) had at the time. Together we’ll learn some ways for you to find a way to become a contributor and, just maybe, help scratch someone else’s itch at the same time.

September 24, 2015 — With WordPress powering almost 20% of all sites on the internet, it’s a ripe target for cyber criminals. Brute force attacks, malicious code, and site defacements are concerns for even the casual user. Hey, but there’s no need for panic. With a few code snippets, one or two plugins and some common sense practices, you can make your website more secure and make the crooks look somewhere else for an easier target.

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September 23, 2015 — There is incredible power in knowing the story you’re in, and how to manage it. The brand you develop will impact your pricing, your positioning, and your prospective market. Come hear Chris Lema’s take on branding – specifically in the WordPress ecosystem – and how you can leverage the power of story in your marketing, sales, product announcements, and blog.

September 23, 2015 — Finding success as a professional freelancer can be a difficult and challenging journey! You have to know the right stuff and have the proper skills in order to survive in the freelancing economy.

James Dalman will share seven key strategies so that you’ll be better equipped to survive – and thrive – in your own freelancing career or business. All the lessons are based on his 27 years experience as a professional freelancer and are applicable no matter where you are at in your journey.

Eating crickets during this session is optional.

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September 23, 2015 — Developers should keep content editors and administrators in mind when making backend decisions concerning how content and settings are edited. We should also consider how the decisions we make now affect people who will touch our code after shipping – other developers, support staff, and our future selves. We’ll discuss the importance of making better decisions, as well as tips on how to do so.

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