September 12, 2015 — You’ve launched your site and filled it with awesome content. Huzzah!! But… now what…?
How do you launch effective campaigns to get traffic and acquire new customers or leads? What tools will help you use WordPress to your advantage?
In this talk we take you through ways you can leverage your WordPress site as an awesome inbound campaign hub for social media, content marketing, landing pages, behavioural calls-to-action and lead tracking. You’ll never look at your dashboard quite the same way again…

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September 12, 2015 — The biggest and best-known ecommerce solution for WordPress does everything. It’s flexible, extendable, and almost infinitely configurable. It’s a Swiss Army Knife with 276 blades. But if all you need is a bottle opener, do you really need to walk around with a 2kg knife in your pocket?

We’ll talk about the things you need to consider when choosing an ecommerce solution. I’ll give you a list of questions to help you decide. And we’ll discuss some of the available WordPress ecommerce products so you can make an informed decision.

Prerequisites:
This talk is aimed toward business owners who need to add ecommerce to their sites and toward WordPress consultants (designers/developers) who wish to help their clients make the best decisions on ecommerce solutions. No coding knowledge is required.

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September 11, 2015 — One of the most common questions bloggers have is how long to make their posts. This presentation examines the needs of your personal or professional blog, as well as your writing style, and weigh them against how length affects share-ability and search rankings.

September 11, 2015 — There is so much confusion about what types of things should be put on a page and what should be in a post. Static vs. Dynamic content is the best way to tackle this. An “About Us” page would be just that… A PAGE. If you are talking about something that is more time sensitive, then you want to do a post. Connected to this would be Categories and Tags. What are they? When creating a website, you can edit a menu to include not only pages, but also category archives that can create a more complete experience for small businesses. This is not just how to do it but WHY you should do it. This gives an in depth look at the justification for placement of content on your website and way finding.

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September 11, 2015 — This session will focus on how local search engine optimization (SEO) differs from traditional SEO, and why it is so important to local businesses.

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September 11, 2015 — This talk highlights some of the most common problems faced while working with WordPress and lists simple ways to overcome them.

September 10, 2015 — So you’ve got yourself a shiny new WordPress website. Great! So, er, now what? If you’re feeling intimidated by your new bundle of technological joy, this is the session for you. Fear is the number one killer of WordPress websites but technology doesn’t have to be the monster under the bed. Learn about the pitfalls new WordPress owners face and get strategies to nip them in the bud: from dealing with backups & updates to security measures and remembering to renew your hosting package (yes, really!).

WordPress can be a powerful tool, but like a beloved new plant, it needs regular tending and TLC. Don’t let fear of technology overwhelm you and cause your site to “die on the vine”!

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September 10, 2015 — Do you have a blog? Is it fun, interesting, great looking, or inviting? This is not a typical presentation. Instead, it is an informal, audience-participation activity where you are invited to share your blogging success story, in 5 minutes or less. Bilingual activity.

Avez-vous un blogue amusant, intéressant, jolie, ou accueillant? Ceci n’est pas une présentation typique, mais une session informelle où vous êtes invités de partager, en 5 minutes ou moins, vos réussites en blogage. Activité participative et bilingue.

September 10, 2015 — Panel members discuss ways to connect WordPress to other systems (and vise versa) using APIs. They also cover a bit of the wp-api project – and share some experience working with WordPress, APIs, and front-end tools that use them.

September 9, 2015 — Learn about current web trends, tools, and workflows from our panelists of expert designers and front-end developers.