September 16, 2015 — Spend a few minutes learning how to increase the PageSpeed score of your WordPress powered site. Find out some of the rules you have to follow, and some of the rules you have to break to get there.

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September 16, 2015 — Creative SEO tactics go beyond the usual technical SEO, keyword selection and link building. Dan provides a practical session with actionable takeaways to inspire new ideas.

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September 16, 2015 — Did you know the average user will wait only 2-3 seconds waiting for a webpage to load before abandoning it forever? Having a fast website is critical to its success. How do you ensure your site loads fast and reliably, to all kinds of users around the world? In this presentation we’ll discuss seven strategies for increasing your WordPress site’s speed. Covering caching, content delivery networks, image optimization, file optimization, database cleaning, and hosting and theme choices, you’re guaranteed to leave this presentation with concrete next steps for improving your site’s performance.

Prerequisites:
Most of these strategies can be accomplished through plugins!

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September 16, 2015 — This is not a marketing presentation on how to get more conversions. In this presentation we walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Prerequisites:
This presentation is suitable for intermediate designers, developers or marketing managers using WordPress.

September 15, 2015 — I talk about the merits of using Client Side technologies when building out a web application. With WP-API moving its way into core and getting better, building web applications with WordPress is becoming more feasible, and easier. JavaScript MVC frameworks have exploded in popularity over the past couple years and I show that they can be used to build with WordPress, in faux MVC setup. I hope people learn the value in the WP-API, if they did not already, and when client side can be a better option for a custom build.

Prerequisites:
I cover the basics of everything including what is WP-API and the basics on how it works (responses, etc.)

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September 15, 2015 — Custom post types, fields, and meta boxes all offer powerful ways to transform WordPress sites, but when you use all three together, the impossible becomes possible. In this talk I explore just how custom you can go by combining WordPress’ custom functions to solve a real-world problem. I also cover custom taxonomies, custom templates, and leveraging some basic PHP, featured images, and existing plugin functionality to take your custom post type even further.

Prerequisites:
Attendees should be comfortable with making changes to WordPress theme and/or plugin files.

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September 15, 2015 — WP-CLI is a set of command line tools for managing your WordPress site. It allows you to perform many tasks much quicker than you would be able to by other means. In this session, I will teach you how to get WP-CLI running, and show some of my favourite time saving features. Once you’ve started using WP-CLI, you’ll wonder how you ever lived without it!

Prerequisites:
This talk is appropriate for developers, designers and server administrators of all skill levels.

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September 14, 2015 — Troy talks about why recurring revenue is the holy grail and how you can create recurring revenue in your WordPress business. During the talk Troy teaches you how to package up your recurring revenue offer, how to pitch it to clients and how to build infrastructure to automate most of the work.

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September 12, 2015 — Content marketing is an effective way to increase readership, personal branding as a blogger, corporate brand awareness, search engine visibility, social media networking, and sales. Whether you’re using WordPress for blogging or to run your business website, two aspects must be understood to get the most out of it. These include the creation of appropriate content and second, making sure it reaches your target audience. During this session, attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience. Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be discussed. Relevant plugins and other online tools will be highlighted.

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September 12, 2015 — For many WordPress users and developers, design can be challenging, confusing, or frustrating. It’s just not their thing. This talk explains design fundamentals and provide quick, practical tips to help make WordPress sites more effective, usable, and professional-looking.

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