May 17, 2015 — This talk shares the challenges of a remote work force; talk to people issues, culture, growth challenges, scaling, and everything in between.

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May 17, 2015 — A quick overview on copyright and trademark law for designers, developers, and business owners

May 17, 2015 — Understanding how the database schema of WordPress is setup, including a walk-through of the tables and how WordPress stores the data and helps you interact with it via its APIs. We’ll also dive into the benefits and dangers of the schema and how to adapt it to go beyond just blog posts.

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May 16, 2015 — This talk is about contributing to WordPress core, with or without code.

May 16, 2015 — Does your content strategy support ranking well for keywords that drive traffic to your site? The function of a search engine is to deliver relevant results to their users (your potential readers & customers). Each time a user searches on Google, they have the potential to click through to hundreds of thousands of answers to their query. That’s a lot of competition. Keyword mapping helps define which search queries your site answers best. We’ll begin with an overview of the keyword mapping process, then discuss how apply a keyword map in WordPress to create a framework for your content strategy.

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May 16, 2015 — WordPress has achieved it’s mission to democratize publishing, so any blogger, writer, editor, or content manager has access to a powerful publishing platform on the Web. But, how do you put all of the awesome capabilities of WordPress to best use? Copywriting is just a beginning step in the production process for a content management system.

May 16, 2015 — Get a an overview of marketing ideas that can enhance your WordPress site. I am going to discuss the role of content, plugins and calls to action that can help create greater results. The session will also briefly touch on funnels, SEO, social and signups. Time will allow for questions and dialog between attendees.

May 16, 2015 — This session is a beginner’s guide to best practice set up of Google Analytics and navigating the user interface so you can look at your traffic more critically. We’ll also talk about how Google Analytics WordPress plugins simplify your set-up and analysis.

May 15, 2015 — WordPress the platform is great, but it isn’t just about the software. We’re on a mission to democratize publishing and have a very real opportunity to make the web a better place. The question isn’t whether you should be involved (you should) or when you should get involved (now), but how – and there are many great ways to do so. Lets go!

May 15, 2015 — This presentation takes you through the process of building a theme from scratch with what is arguably the best starter theme available: _s (Underscores). The presentation looks at design and development decisions and principles including mobile-first, accessibility, responsive design, and information architecture, and takes a deep dive into the structure of the Underscores theme to show the audience how to build a theme from the ground up to become what you envisioned and more.

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