May 16, 2015 — Does your content strategy support ranking well for keywords that drive traffic to your site? The function of a search engine is to deliver relevant results to their users (your potential readers & customers). Each time a user searches on Google, they have the potential to click through to hundreds of thousands of answers to their query. That’s a lot of competition. Keyword mapping helps define which search queries your site answers best. We’ll begin with an overview of the keyword mapping process, then discuss how apply a keyword map in WordPress to create a framework for your content strategy.