November 21, 2023 — Build it and they will come is not as an effective marketing strategy as maybe it once was. Outreach and brand awareness are essential to getting eyeballs on your content. You may be tempted to spend thousands on paid ads, or even go to a marketing agency, but there’s a lot of organic unpaid marketing you can do first to get the word out there.

If you are a product maker, content creator, writer, photographer, or anyone with a unique service offering that deserves more attention, then this is for you.

In this session, you will get my formula for generating your first traffic organically, without spending a cent on advertising.

March 18, 2021 — Are you an agency that has a client who’s WordPress project is just never done? Are you an entrepreneur who hasn’t launch yet because the site just isn’t ready yet?

You’re not alone! Adrian has seen businesses struggle with launching every single day – in communities, clients, and basically everywhere..

After working with thousands of businesses over the last 6 years, and growing my own list of successful WordPress projects, he has uncovered consistent patterns and roadblocks both practical and psychological that prevent small businesses from launching on time and seeing positive results.

In this session Adrian will share with you the top 3 reasons why projects fail to launch and how to overcome them so you can get your next WordPress project launched in 90 days or less, guaranteed.

December 28, 2018 — Lead generation, page builders, email marketing, customer management and advertising are marketing tools that have exploded in number and popularity because of SaaS, the cloud, has made them inexpensive to build with low initial subscription costs. With a 100 different cloud based platforms offering 14 day free trials, rarely does someone looking for the latest and greatest in marketing tools think of WordPress.
That’s a problem because WordPress provides some of the best marketing tools and the lowest costs. With WordPress, you can build sophisticated eCommerce stores, send emails, and create automated follow-up. For example, there are literally hundreds of lead generation strategies and WordPress offers website builder the most effective SEO markup.
So why are people going to the cloud when they could be getting the same or better for less or free with WordPress? It’s because the cloud currently offers a better user experience.
With the advent of Gutenberg, a new era is beginning for WordPress, one that marks a new focus on providing a greatly improved user experience. With it, you can make your vision come a reality.
In this session, whether you’re a developer or not, I’m going to share with you tips and strategies that will help you create a better user experience for your plugin, your theme or your site so you can compete with the SaaS tools and make WordPress a better place for everyone.

Presentation Slides »

October 26, 2017 — The tools you’ll need to monetize effectively on your plugins. What the plugin purchase journey should look like. And how to use your plugin as a lead generator for other more profitable services.

The intended audience is those considering becoming plugin/theme developers or those whom already are plugin/theme developers and are looking to turn their craft into an income generator.