Speakers: Adrian Tobey

  • Adrian Tobey: Democratizing Digital Marketing. Why We Need To Create A Better User Experience.

    Adrian Tobey: Democratizing Digital Marketing. Why We Need To Create A Better User Experience.

    WordCamp Toronto 2018Speaker: Adrian Tobey

    December 28, 2018 — Lead generation, page builders, email marketing, customer management and advertising are marketing tools that have exploded in number and popularity because of SaaS, the cloud, has made them inexpensive to build with low initial subscription costs. With a 100 different cloud based platforms offering 14 day free trials, rarely does someone looking for the latest and greatest in marketing tools think of WordPress.
    That’s a problem because WordPress provides some of the best marketing tools and the lowest costs. With WordPress, you can build sophisticated eCommerce stores, send emails, and create automated follow-up. For example, there are literally hundreds of lead generation strategies and WordPress offers website builder the most effective SEO markup.
    So why are people going to the cloud when they could be getting the same or better for less or free with WordPress? It’s because the cloud currently offers a better user experience.
    With the advent of Gutenberg, a new era is beginning for WordPress, one that marks a new focus on providing a greatly improved user experience. With it, you can make your vision come a reality.
    In this session, whether you’re a developer or not, I’m going to share with you tips and strategies that will help you create a better user experience for your plugin, your theme or your site so you can compete with the SaaS tools and make WordPress a better place for everyone.

    Presentation Slides »

  • Adrian Tobey: How to Monetize Your Plugins

    Adrian Tobey: How to Monetize Your Plugins

    WordCamp Toronto 2017Speaker: Adrian Tobey

    October 26, 2017 — The tools you’ll need to monetize effectively on your plugins. What the plugin purchase journey should look like. And how to use your plugin as a lead generator for other more profitable services.

    The intended audience is those considering becoming plugin/theme developers or those whom already are plugin/theme developers and are looking to turn their craft into an income generator.