January 29, 2018 — In 2010, on the same day as the Genesis theme framework launched, Alex opened his very own theme shop. It went terribly. The product was decent but literally nobody was interested.

Earlier this year, he partnered with WPShout to launch the Second Edition of their “learn WordPress development” course Up and Running. The product was great and the launch went very well.

This is the tale of two product launches: one which flopped and a second which worked. Alex will share his experiences, the lessons learned from each and actually useful takeaways which can be applied to your products, launches and marketing.

December 6, 2017 — Alex Denning does marketing for people who don’t like marketing. Alex helps WordPress companies with their products, trainings and services, solving the marketing problem they don’t want to deal with.

Alex’ will be reckoning “A Tale Of Two WordPress Product Launches“.

May 30, 2016 — How do you write a really good WordPress tutorial? A high-accessible breakdown of how to write about WordPress in a way that is engaging and can be understood clearly. A look through how to: successfully identify people’s problems, establish trust and create an engaging narrative, format code examples, understand how to maximise accessibility, weave in calls-to-action and share your work! The aim is to ensure everybody can come away from the talk much better understanding how to write the awesome WordPress tutorials that can spread knowledge far and wide.

Presentation Slides »

February 28, 2014 — A buzzword-free introduction to how blogging can be used as an effective promotional tool.

First be looking at the blogging basics: finding the right topics and publishing content that’s going to bring in readers. And then a crash-course in how social media can be used as a genuinely effective tool for blog promotion, covering which social networks to use and how to mix in data to use them effectively.