November 13, 2023 — Discover the transformative potential of generative AI in content marketing. Delve into the risks, opportunities, and ethical considerations of using AI for text and image generation, search engine optimization, spreadsheets, and more. Join Alycia as she shares insights into maintaining authenticity and harnessing the creative power of AI to elevate your content strategy. Don’t miss this chance to explore the future of content marketing with generative AI.

January 14, 2016 — The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.

Learning Outcomes

Set up Google Analytics in WordPress
Understand SEO basics
Understand how to read reports in Google Analytics
Know the meaning of metrics, dimensions, and filters
Create custom reports
Create custom segments
Identify important metrics for website SEO and diagnostics

Presentation Slides »

October 5, 2015 — The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.

Presentation Slides »