Alycia Mitchell: Google Analytics for Objective SEO and Diagnostics

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January 14, 2016

The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.

Learning Outcomes

Set up Google Analytics in WordPress
Understand SEO basics
Understand how to read reports in Google Analytics
Know the meaning of metrics, dimensions, and filters
Create custom reports
Create custom segments
Identify important metrics for website SEO and diagnostics

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WordCamp Toronto 2015 37


Alycia Mitchell 2


Google Analytics 57
SEO 417


English 9749

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