Alycia Mitchell: Google Analytics for Objective SEO and Diagnostics

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Published

January 14, 2016

The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.

Learning Outcomes

Set up Google Analytics in WordPress
Understand SEO basics
Understand how to read reports in Google Analytics
Know the meaning of metrics, dimensions, and filters
Create custom reports
Create custom segments
Identify important metrics for website SEO and diagnostics

Presentation Slides »

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Event

WordCamp Toronto 2015 37

Speakers

Alycia Mitchell 2

Tags

Google Analytics 39
SEO 286

Language

English 7720

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