August 23, 2018 — Everyone has a Facebook account. Does that mean everyone can do social? Yes… and no. There’s a difference between doing social and crafting a powerful social presence. This session will go through the art and science of social media. It will include a review of the current landscape and the cross-platform challenges; the art of developing an authentic, meaningful voice; and how to measure success.
May 13, 2017 — Social Networks are increasingly pay to play. It’s easy for big brands to navigate the system what about the more nimble players? We’ve got your back. This session examines the art and science behind marketing campaigns–from the basics of growth hacking to ins-and-outs of paid content marketing.