October 19, 2025 — Your day is full of “quick” jobs, unexpected fixes, and tool juggling. You’ve worked incredibly hard, yet your invoices don’t reflect the effort. Those invisible time drains are stealing hours you could bill.

In this highly interactive session, we’ll pinpoint your biggest workflow leaks, put real numbers on the loss, and explore practical changes that turn wasted time into profit. You’ll leave with a personalized action plan to take control of your workflow and your bottom line.

We’ll uncover the hidden ways your tech stack eats time, drains revenue, and locks you into unpaid maintenance. You’ll see how common “just part of the job” tasks, like updates, troubleshooting, and plugin juggling, quietly cut into billable hours.

And if you’ve ever heard customers say, “I don’t want to pay for that”, whether it’s for maintenance, accessibility checks, or other ongoing services, you’ll get the tools, numbers, and strategies to change that conversation.

Presentation Slides »

May 19, 2025 — You work hard. You take calls, troubleshoot issues, write content, design and develop websites. But at the end of the month, your invoice total doesn’t reflect all that effort. If you’re constantly wondering where your billable hours went, it’s time to take a closer look at your workflow and toolset. This talk challenges everyone making money with the creation of WordPress websites to stop accepting inefficiency as the cost of doing business. You will start to see how the wrong tools drain your time, limit your profits, and force you into unpaid maintenance work, for example.

Presentation Slides »

December 23, 2024 — This is a talk about accessibility, scalability and the power of the WordPress community.

So what on earth do accessibility and the WordPress community have to do with the scalability of your WordPress agency? Let me surprise you with the answer. I promise you this will come from the least obvious but most impactful angle!

By the way, it does not matter whether you work with one of the established page builders, one of the newer kids on the block or with a theme that has page building capacities. This talk is for anyone who is involved with any of the disciplines in the creation of websites, webshops and their content.

Presentation Slides »

April 9, 2024 — Do you get an aggressive, dismissive or defensive reaction from your design or development colleagues, your marketing department, your managers, or even from your full-service advertising agency as soon as you start talking about accessibility? Want to learn how to counter and motivate? Come to my talk, and you will go home with some great techniques and tactics to turn them around!

This talk is aimed at anyone already working in digital accessibility, in a leading / inspiring role. It’s a peer to peer boost, so to speak.

One of the worst things that can happen to people in creative professions is for them to feel castrated in their creativity, their tools, and their toys. Whether it’s in graphic design, content or code, it results in unproductive resentment.

But the reality is that it’s really not the rules and guidelines for digital accessibility that cause the resentment. It’s the assumptions and misconceptions around it.

In this session, I will share how I guide and inspire designers, developers, and content creators to want to rock accessibility.

Take aways:
1. You will take home some smashing analogies that will help you to win over your colleagues.
2. You will know how to calculate and present the hidden / unexpected and usually substantial financial consequences to stake holders who are financially driven.
3. You will get a list of ways to talk to your peers all over the world about this topic.

October 22, 2023 — Are you facing aggressive, resistant, or defensive reactions from your design or development colleagues, your marketing department, your managers, or even your full-service advertising agency as soon as you start talking about accessibility? Do you want to learn how to counter and motivate them? Join my talk, and you’ll leave with some fantastic techniques and tactics to persuade them!
This talk is aimed at those who already work in the field of digital accessibility and hold a leadership or inspirational role. It’s essentially a peer-to-peer boost.
One of the worst things that can happen to people in creative professions is feeling confined in their creativity, tools, and toys. Whether it’s graphic design, content, or code, it leads to unproductive frustration.
But in reality, it’s not the rules and guidelines of digital accessibility that cause frustration. It’s the assumptions and misunderstandings associated with it.
In this talk, I will share how I guide and inspire designers, developers, and content creators to rock accessibility.
What’s in it for you?
First: You’ll take home some great analogies that will help you convince your colleagues.
Second: You’ll know how to calculate and present the hidden/unexpected and usually significant financial consequences for stakeholders who rely on money.
Third: You’ll receive a list of ways to discuss this topic with your colleagues worldwide.