March 25, 2021 — Learn to customize how Google Analytics tracks your traffic data by using UTM tags. With these parameters, you can tell exactly how visitors end up on your site.
January 7, 2020 — You’re a blogger and as a good bloggers habit, you’ve added the Google Analytics tracking code to your site. Because, why not right? You’re tracking data from your visitors but you keep procrastinating on doing things with all this data. The times you’ve opened Google Analytics, you find yourself glazing at all the numbers and reports. With the emphasis on glazing. Because you don’t really know what you are looking at. The numbers aren’t speaking for themselves and you find yourself lost and overwhelmed. In the back of your mind you know that Google Analytics can help you optimize your site but you just don’t know where to start. So how can you use Google Analytics without having to be an expert? Without having to do complicated implementations. That’s what this talk is about. Using Google Analytics with little knowledge and getting just the information from this tool that you can use to optimize your blog. And who knows, you might end up liking Google Analytics!
December 7, 2018 — This is a story about overcoming a fear, a Google Analytics fear. The fear of drawing conclusions based on data, and more importantly the fear that you draw the wrong conclusions and thinking that you can damage the whole business. Okay, that might sound a bit dramatic but it’s an example of thoughts that can run in your head when you let your fear win. To overcome fear you have to act out of love. And in this case, love for Google Analytics and data. Seeing the fun in analyzing data, playing with data and actually knowing what you’re looking at helps you feel more secure. In this talk I’m going to show you how to do exactly that and I hope the end result is that you leave this talk with enthusiasm for Google Analytics.
April 2, 2018 — Where here in Antwerp, Belgium and Belgium is a multilingual country where they speak two languages, Flemish-Dutch and French. And if you have a website where you want to address whole of Belgium, how can optimize your SEO so that you’ll rank for both Flanders and Wallonia? In this talk I’m going to walk you through the most important steps of how to prepare your website for multilingual SEO.