December 7, 2018 — This is a story about overcoming a fear, a Google Analytics fear. The fear of drawing conclusions based on data, and more importantly the fear that you draw the wrong conclusions and thinking that you can damage the whole business. Okay, that might sound a bit dramatic but it’s an example of thoughts that can run in your head when you let your fear win. To overcome fear you have to act out of love. And in this case, love for Google Analytics and data. Seeing the fun in analyzing data, playing with data and actually knowing what you’re looking at helps you feel more secure. In this talk I’m going to show you how to do exactly that and I hope the end result is that you leave this talk with enthusiasm for Google Analytics.
April 2, 2018 — Where here in Antwerp, Belgium and Belgium is a multilingual country where they speak two languages, Flemish-Dutch and French. And if you have a website where you want to address whole of Belgium, how can optimize your SEO so that you’ll rank for both Flanders and Wallonia? In this talk I’m going to walk you through the most important steps of how to prepare your website for multilingual SEO.