July 3, 2016 — It’s easy to set up an email signup form on your WordPress site, but then what next? It’s all too easy to sit in front of a blank screen asking yourself “What do I say to my subscribers? I must contact them!” I’ll discuss how you can prepare for sending email newsletters your subscribes want to receive and generate ideas so you don’t get writer’s block.

Presentation Slides »

July 16, 2015 — WordPress users aren’t effectively using email marketing alongside their WordPress site to ensure successful signup and return visits from their communications. I show you some quick wins you can apply straightaway as well as some longer term email marketing strategy and planning advice.

May 31, 2015 — Are you using email marketing or want to start using it with your WordPress site? In this talk I take you through why you should be using it, the options and availability of tools, content considerations and email best practice for positioning your signups and generally being a good email marketer.