Speakers: Betsy Cohen

  • Betsy Cohen: The Agile WordPress Shop

    WordCamp Phoenix 2016Speaker: Betsy Cohen

    October 28, 2016 — You’ve heard the buzz words… Perhaps you’ve considered incorporating agile concepts into your WordPress shop’s processes. But is it the best methodology for small teams? Does it even work for freelancers? For managing multiple projects? For support? The best project management methodology is the one that works. And that’s going to be different for every team. In this talk we’ll look at the principles & tools of agile development — including sprint, scrum, and burn-down. We’ll share examples of how small businesses and freelancers can adopt specific agile processes to increase productivity and create better results for clients.

  • Betsy Cohen: Before You Build: Content, Brand And UX Strategy

    WordCamp Phoenix 2014Speaker: Betsy Cohen

    February 4, 2014 — We all know that WordPress is an amazing tool, but producing an amazing website is never a given. A little planning goes a long way, so take a little time to get organized before you place the first pixel or spend hours searching through themes.

    This session walks through the needs analysis and planning phases for a typical small business or personal brand website. Covering: Audience profiles, Project goals, Content requirements & strategy, Wireframes, Rapid Prototype and Style Board

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  • Betsy Cohen: WordPress for Authors

    WordCamp Phoenix 2013Speaker: Betsy Cohen

    February 6, 2013 — In the digital age bristling with social networks & blogs, Betsy Cohen guides the way to authors & creative individual in creating their WordPress website as good as their cover page. She talks about structuring a site, reflecting your goals, identifying your audience, incorporating your personal identity & content, using plugins & post types and creating a broader platform.

    Presentation Slides»