Speakers: Brian Hall

  • Brian Hall: A-B Testing in WordPress

    Brian Hall: A-B Testing in WordPress

    WordCamp Atlanta 2019Speaker: Brian Hall

    June 26, 2019 — If you’re building profitable WordPress sites for yourself or client, you can increase their value and improve user experience through A/B testing. This talk will walk you through the basic technical, statistical, and strategic concepts you’ll need to get started and close with a survey of tools you can use – including one that’s fully integrated into WordPress.