August 25, 2020 — The Yoast plugin adds powerful SEO functionality to WordPress. This talk will show you how to use it effectively in order to get the most out of it, from beginner to advanced features. Step-by-step instructions will provide valuable takeaways for you to take home and implement on your WordPress sites.

March 1, 2019 — Tags and Categories are often misunderstood and are often misused or abused in ways that can hurt SEO and provide a poor user experience.

This talk will show WordPress publishers how to create a tag and category hierarchy that can be easily applied to their site’s blog. I’ll discuss the SEO benefits as well as how this can help with content strategy.

Presentation Slides »