May 1, 2020 — The web is for all. This panel will discuss the importance of reflecting, informing, and celebrating the diverse communities that we influence and serve.

November 13, 2019 — While it is important to understand where SEO and accessibility (a11y) overlap in order to optimize correctly for both, it is important to note that optimizing for one is not necessarily akin to optimizing for the other. In other words, if you’ve optimized a page for search engines, it does not necessarily mean you made it accessible and visa versa. What it is very important to UNDERSTAND that there IS overlap – and if you understand the overlap, you can successfully optimize for both.

Presentation Slides »

June 26, 2019 — When a website is inaccessible, it is not just an issue of compliance, it is just bad practice on display. People with disabilities ranging from blindness, deafness, dyslexia and others may navigate and consume content in different ways with assistive technology (like screen readers, captioning or joy sticks). Therefore it is not that difficult to understand why lack of accessibility negatively impacts SEO. Web accessibility is not just for developers, it is just as important for marketers to make it part of their digital marketing to ensure that opportunities for success aren’t missed.

April 1, 2019 — When a website is inaccessible, it is not just an issue of compliance, it is just bad practice on display. People with disabilities ranging from blindness, deafness, dyslexia and others may navigate and consume content in different ways with assistive technology (like screen readers, captioning or joy sticks). Therefore it is not that difficult to understand why lack of accessibility negatively impacts SEO. Web accessibility is not just for developers, it is just as important for marketers to make it part of their digital marketing to ensure that opportunities for success aren’t missed.

Presentation Slides »

August 22, 2018 — Christine Laikind, born deaf, and founder of SCS Digital Marketing has made it her mission to share her knowledge and experience about (lack of) accessibility and website compliance to the WordCamp attendees.