August 12, 2017 — My experience has been that designers/agencies face two business oriented challenges that they fail to address, often because of a closed lens around what is possible. In other words, they aren’t aware that these options can greatly help their businesses and these partnerships are super easy to form. – Selling alone – I spend much of my day linking agencies with clients to sell projects together. Our clients need designers and often don’t know where to turn. Designer/agency clients need hosts, ad providers, marketers, etc. and again often don’t know where to turn. Selling in tandem increases both stickiness and value for all parties involved. – Building something amazing then turning it over to an unknown hosting or adtech provider. I liken this to building an awesome sports car and then leaving to chance that the owner will park it out on the street with no protection from the elements. This presentation is a vendor-agnostic look at how designers/agencies can increase their opportunities, deliver greater lifetime value to their clients, and insure that their hard work isn’t neglected after a site is finished by partnering with other providers. It also touches on how to choose providers/partners where there is a true synergy and sharing of interests. Thank you for your consideration. I’m excited about the opportunity to help WordPress professionals explore new ways to grow their businesses!
June 19, 2017 — WordCamp Orange County 2017 – Business Track
HOST: Jeff Turner
November 7, 2016 — This talk explores how partnerships and existing relationships can create a fun and evergreen sales funnel for developers. The focus is on keeping the pipeline full with engaging and interesting work without introducing tired and stale “sales” functions. I love working with Developers to help them grow the business side of their work!