July 10, 2025 — Fed up with endless revisions, vague client feedback, and feeling more like an order-taker than an expert designer? You’re not alone. The way you present your work can make or break client relationships—and your sanity.

In this session, I’ll show you exactly how I’ve built a rock-solid presentation process that makes clients see me as the expert I am, eliminates those dreaded “make it pop” requests, and massively reduces feedback rounds. You’ll learn to frame your designs clearly, confidently, and strategically—so clients see solutions, not opinions.

November 27, 2024 — Ever been handed a logo so dreadful it looks like it was drawn by a blindfolded monkey with a crayon? Fear not! Join Corey Dodd, a designer with more than 25 years of experience and a flair for making things sexy, as he takes you on a wild ride of transforming these aesthetic monstrosities into visually stunning websites. Whether you’re a seasoned designer, a coding wizard, or just someone who drew the short straw with a hideous logo, this talk will arm you with the skills to turn trash into treasure.

Main topics covered:

Introduction: What the hell makes logos and brand assets horrible?

Case Studies: The good, the bad, and the ugly.
• Brilliant brands with seamless websites.
• Brands that opted for a logo refresh with a new website.
• Jaw-dropping websites birthed from horrendous logos.

Design Tips and Techniques: How to make magic out of mess.
• Where to find focus.
• Clever tricks to integrate poor branding elements effectively.
• Using typography, color, and layout to distract from the disaster.

Tools and Resources.

Presentation Slides »

March 19, 2020 — The talk will cover what an ideal customer is and how to work out who that is for you, I will explain what an ideal client avatar is, and how to create one for yourself.

I will then explain and show how to craft effective messaging (and perhaps even branding) to help you communicate in a way that really speaks clearly to those who you wish to attract most.

I will touch on niching (common objections and misconception) as you can not talk about positioning for an audience without covering niching.

As with the above, I will cover why you should consider niching and how to niche based on not only the standard Vertical and Horizontal niches but also based on Psychographics and personality types.

The benefits of the above helps to attract more leads, convert more leads and charge a premium rate for this.

I will finishing this up by covering basic pricing principles and how to tie that into your offer and communication to help you charge more by doing the same amount (and level) of work.