October 1, 2017 — Better data enables better decision making, and it begins with how you track it – to provide more context to what’s already out there. Event tracking is a feature of Google Analytics that allows site owners to trace actions on their site, even when a URL change is not recorded. Instead of only tracking page views, Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a button click on your website. This is accomplished by attaching the method call to the particular UI element you want to track. During this session, you will learn how you can boost your WordPress website analytic using Event Tracking.

August 31, 2017 — Daphnée is a Product Manager at Human Made, a leading international WordPress Agency and a WordPress.com VIP partner, that has over 40+ employees, and is operated 100% remotely. Her passion for travel made her quickly adopt a location-independent lifestyle, and develop a massive interest in a flexible work culture. Today, she tries hard to inspire others to do the same.

Today’s technology and connectivity allows us to achieve the extraordinary. Remote work not only enables WordPress companies to access the best talents in the world, but, is also becoming an incredible opportunity to empower work-life balance, and happiness at work. It’s definitely changing the rules for the future generations. However, it also comes with a big list of new challenges, including miscommunication, and isolation. The aim of this talk will be to discuss the impact of a remote workforce in India, as well as sharing best practices and tools to succeed at online collaboration.