Speakers: David Johnson

  • David Johnson: Getting Real Business Results from Your Content Marketing Efforts

    David Johnson: Getting Real Business Results from Your Content Marketing Efforts

    WordCamp Miami 2017Speaker: David Johnson

    May 18, 2017 — The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).

    Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.

    In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:

    * How to continuously improve your content based upon insights from your analytics & other sources
    * How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
    * How to promote and “atomize” your content to get the maximum return on investment!

    Presentation Slides »