June 10, 2019 — Don’t be afraid to try something new! Optimizing your website through experimentation can help you level up your site. Brainstorm ideas and learn about some user-friendly technologies to help you get started.

February 14, 2018 — Creating a quality optimization culture through experimentation and quality product design.

I touch on Project Management principles as well as Voice of the Customer ideals.

October 19, 2017 — I talk about quality experimentation methodology, overcoming fear and ideas about how to generate experiment ideas. My intended audience is small to medium size businesses with functioning sites that are looking to improve through increased conversion.

Presentation Slides »

May 14, 2017 — Web optimization can be daunting, especially for WordPress users managing their own sites. However, optimization doesn’t have to be scary! It can be slow, iterative and worthwhile for all experience levels. As long as you understand why we optimize, overcome the fear, and follow best practices it’s possible to learn and grow from optimizations strategies, both large and small. WordPress is the place to be for web optimization.