December 5, 2016 — In today’s world, it is all about content marketing. Doing it right means thinking about a lot of different things. What should you publish? How do you make it converting? How do you connect it to analytics? What about SEO tricks?
Whether you are a user, developer or designer you will find this session useful. Whether as a reminder as to what’s important for the other groups and how to help work towards the common goal of a better website and effective business, or as a primer on how to boost your workflow.
October 17, 2016 — Why should we make websites more accessible? Isn’t that really much work? No. In this presentation you will discover the tricks to getting 70% there. Making your website work better for everyone. Making accessible websites doesn’t have to be hard.
August 9, 2016 — As WordPress has evolved from a blogging tool to a full-fledged CMS and even application framework, the need for intuitive workflows for clients to manage their website’s have never been greater. As bigger organizations with more editorial staff starts using WordPress, we get a whole new set of challenges.
In this session, we will explore how we can create workflows that clients and non-technical staff find intuitive and easy to work with. Additionally, we look at common pitfalls, and find the way forward through behavioral knowledge and case studies.
October 9, 2015 — All websites we build have a goal, usually to convince a visitor to do something we want in one way or another. Optimizing websites for conversion requires knowledge about how we humans work, how we make decisions and how we can predict our irrational behavior and use it for good. In this session, we’ll explore working techniques and methods of high converting websites and landing pages, building ourselves a tried-and-tested toolset to make our website achieve business success.
May 20, 2014 — As a website owner in a country where english is not the primary language, you quickly find the need to translate your website into, at the very least, English. This presentation covers what options are available to us for translating website and how should we go think and go about the process? Also practical lessons showing some common difficulties and solutions is the focus of this session.