October 23, 2023 — We all know that AI tools are here to stay. How can we use AI as a tool to fulfill our content strategy and planning goals? In this workshop, we will learn how to use AI as part of a content creation process that includes:

* Identifying a content strategy and target audience
* Planning quarterly content using AI
* Producing content using AI

By the end of this workshop, participants will be empowered to successfully use AI and

* Jumpstart their content creation process
* Maintain an authentic voice on social media platforms, email, and long-form content
* Effectively repurpose content

October 2, 2023 — Successful content marketing does not happen overnight.

In this workshop, we will take a step back from actual content creation and dig deep into the foundation of your brand. After all, all great content begins with understanding who YOU are as an entrepreneur and the value of your business.

We will:

– Discover the purpose for developing an online presence
– Consider our core messaging on our website, social media, and email.
– Identify our unique selling proposition
– Discuss competition and how to learn from their content