October 21, 2020 — While you use the internet and web every day, you may not have ever stopped to consider how all of it works. When managing your website, there are lots of components and systems working together to keep your site working. Understanding how all these work together allows you to make changes to improve your site as well as better communicate with the developers that you may get support from.

In this talk, we will be exploring:

What exactly is the internet?
How do servers and hosting work?
How do domains work?
How do browsers work?
How does the page cycle work?
What do all the acronyms you encounter (such as FTP, DNS, JS, and more) mean?
How does all this make your WordPress site work?

Presentation Slides »

June 26, 2019 — Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet? This is where analytics comes in.

In this talk, we will discuss:

How to see where your users are coming from
What pages/posts your users most spend time on
What actions your users do on your website
What UTM codes are and how to use them
How to see exactly which links in your marketing drives the most traffic and conversions
And much more!

January 23, 2019 — “Having your site load quickly is important for many reasons. Having a faster site impacts your SEO, sales, and user engagement. In fact, a 1-second delay in page response can result in a 7% reduction in conversions!

In this talk, we will be discussing the reasons why your WordPress site may be slow and showing you ways to make your site faster. You will learn about different tools to test your site speed as well as how you can make the changes these tools suggest.”

January 11, 2019 — Having your site load quickly is important for many reasons. Having a faster site impacts your SEO, sales, and user engagement. In fact, a 1-second delay in page response can result in a 7% reduction in conversions!

In this talk, we will be discussing the reasons why your WordPress site may be slow and showing you ways to make your site faster. You will learn about different tools to test your site speed as well as how you can make the changes these tools suggest.

January 5, 2019 — Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users. In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:

Using surveys to segment your audience
Creating survey questions without question bias
User research surveys
Post-sale surveys
Experience surveys
When to survey your audience and users
and more…

When you walk away from this talk, you will have the tools and resources needed to begin understanding your users and using that data to improve your site or product.

May 28, 2017 — Understanding your users’ behavior will help you improve the user experience of your site or product as well as how you market to new users.

In this talk, you will learn how to use different types of surveys to learn about your users. We will discuss:

– Using surveys to segment your audience
– Creating survey questions without question bias
– User research surveys
– Post-sale surveys
– Experience surveys
– When to survey your audience or users
– and more…

April 15, 2017 — Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet?

This is where analytics comes in. Analytics allows us to track where visitors come from and how they behave on your website. You can see which tweet, post, ad, video, etc. brought the most users to your site. Then, you can also see which link brought the most users who converted into customers. Analytics allows you to see which pages the visitors go to, how long they are on each page, where they come from, and much more so you know how to get more converting visitors to your site.

Presentation Slides »

April 21, 2016 — For many first-time freelancers and seasoned freelancers, tax season can be a rude awakening—making them keenly aware of how their self-employed status impacts their tax situation. In this talk, you will learn the basic overview of how accounting and taxes work for freelancers, things you need to do or keep track of, and some tips for making the whole process easier.

Presentation Slides »

January 17, 2016 — Learn about amazing tools to help you improve your blogging. We will go over a variety of tools including tools for idea generation, planning, creating, editing, and marketing. Take your blog to the next level by learning about these tools today!