December 22, 2018 — In the era of Google AMP, Facebook Instant Articles, Apple News, mobile apps, Flipboard, and RESTful APIs, creating and distributing digital content is no longer just a conversation about a website.

From design to monetization, digital content creators need a strategy to thrive on the modern, multichannel web. That means that forward looking content management systems can no longer be thought of or marketed as “website makers” – template systems for spitting out content in HTML. The modern CMS must be the digital hub that enables distribution to the various channels where audiences are finding and consuming content, including new and different ways of making a “website,” sometimes outside of the CMS.

Part history, part philosophy, and part practical tips and tricks, this talk will walk through the evolution of web content distribution and consumption, help you sell and position WordPress as a future-proof platform built for where the web is going, and introduce plugins, tips, and tools to make sure your content reaches and engages the widest possible audience on today’s web.

August 31, 2018 — Having solved variations of same problem over and over again for clients that include a radio network with 60+ stations, one of largest Bay Area unicorns with a huge collection of geographically targeted blogs (among others), and a massively popular network of 5 enthusiast geek blogs, 10up finally put together its lessons learned and created Distributor.

Distributor is a free WordPress plugin that makes it easy to syndicate and reuse content across multiple websites — whether in a single multisite or across the web using the REST API.

There’s something for every publisher in this talk: UX design / problem solving, REST API use case, content strategy, SEO best practice (for content reuse), tools for managing websites, and even developer tips.

February 26, 2015 — Jake Goldman interview with Chris Lema about starting an agency (the first hires).

November 21, 2014 — This session assumes a basic understanding of plugin development (hooks!) and PHP, and introduces habits that make plugins secure, reliable, compatible, maintainable, and usable.

January 3, 2014 — There are 10 questions that range from developer basics, to advanced WordPress development, to developer philosophy that help me suss out just how “expert” a candidate really is.

Whether you’re contracting a developer to build your site, hiring a full time engineer, or just want to see if *you* can pass the 10up test, this talk is for you.

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November 10, 2013 — This session discusses the process used to hire developers for an agency with questions asked and some right and wrong answers to these questions.

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September 8, 2013 — This presentation combines captivating case studies that will broaden your sense of what’s possible with a look at off-the-shelf plug-ins and tools like Edit Flow that you can put to work immediately to improve your publishing workflows. From managing unique layouts like a grid or interactive map, to curating reader-submitted or ingested content, to staging big changes.

August 11, 2013 — The panel, moderated by Matt Mullenweg, explores what it means to break the 1 man freelancer barrier and the challenges of building an agency in the WordPress ecosystem. Topics include first hire/hiring/management, managing a team, business models (distributed vs. brick and mortar, contractors vs. full time employees), challenges with WordPress at a larger scale, and the economics of bigger teams in an ecosystem filled with freelancers.

February 25, 2013 — Jake Goldman digs into WordPress core. He talks about WordPress’s data model, how WordPress stores information into database and other related things.

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September 3, 2012