Speakers: Jon Buchan

  • Jon Buchan: Creating Content that Matters

    WordCamp London 2015Speaker: Jon Buchan

    May 31, 2015 — Content marketing is more than just writing blog posts or rewriting press releases – that’s just ticking the box. To their credit, lots of businesses are trying to do content marketing properly but failing. The web is filled with ‘viral’ videos with 10 views, infographics with no shares, embarrassing corporate games and all sorts that I’m sure ‘sounded like a good idea at the time’. Great content is more than about creativity, it’s about processes. My presentation guides you through the most important parts of our process, with live examples showing this isn’t just theory, it works.

    Presentation Slides »