Speakers: Jovana Smoljanovic Tucakov

  • AI vs. Human Content: What Works, What Backfires, and What’s Next

    WordCamp Athens 2025Speaker: Jovana Smoljanovic Tucakov

    February 15, 2026 — AI is everywhere, but does it help or hurt? Explore what works, what backfires, and how to combine human creativity with AI tools to craft credible, effective content ready for the next wave of search and SEO changes.

    Presentation Slides »

  • AI Search and the End of Rankings As We Know Them

    WordCamp Wrocław 2025Speaker: Jovana Smoljanovic Tucakov

    November 24, 2025 — AIO is shaking up SEO and the old playbook won’t survive. Traditional rankings are giving way to AI-powered snapshots, zero-click answers, and a search landscape where visibility looks completely different.

    In this session, we’ll explore what AIO means for SEO professionals, content creators, and WordPress site owners. You’ll learn how AI-driven results impact click-through rates, how brand authority and structured data become non-negotiable, and what strategies will future-proof your website.

    We’ll also cover practical steps: optimizing for visibility, diversifying traffic sources beyond Google, and building brand signals that survive algorithm shifts.