June 6, 2026 — Search is no longer a single discipline. As AI-generated answers reshape how people find information online, SEO practitioners are being asked a new question: are you optimising for search engines, or for the models that are increasingly answering in their place? This panel brings together practitioners and strategists to tackle the defining tension in digital visibility right now: The shift from SEO to GEO (Is it really a thing?), and what that means for WordPress builders, content creators, and business owners who depend on organic traffic.

February 15, 2026 — AI is everywhere, but does it help or hurt? Explore what works, what backfires, and how to combine human creativity with AI tools to craft credible, effective content ready for the next wave of search and SEO changes.

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November 24, 2025 — AIO is shaking up SEO and the old playbook won’t survive. Traditional rankings are giving way to AI-powered snapshots, zero-click answers, and a search landscape where visibility looks completely different.

In this session, we’ll explore what AIO means for SEO professionals, content creators, and WordPress site owners. You’ll learn how AI-driven results impact click-through rates, how brand authority and structured data become non-negotiable, and what strategies will future-proof your website.

We’ll also cover practical steps: optimizing for visibility, diversifying traffic sources beyond Google, and building brand signals that survive algorithm shifts.