September 28, 2011

January 23, 2010 — Creative yet inexpensive Internet marketing techniques such as blogging can build a company’s online presence, spawn brand loyalty, and generate leads/results. Because a corporate blog is a place for customers, prospects and like-minded individuals to share ideas, it reinforces a company’s image and brand as a thought-leader. Karen Rubin discusses what kind of content you can create to attract your customers, how to bring people to your blog and how to keep the momentum going.

Slides for this presentation are available here.

Special thanks to the Microsoft NERD Center for hosting WordCamp Boston.