Speakers: Kate Toon

  • Kate Toon: 10 Ways You Can Improve Your Website Copy To Drive More Conversions

    Kate Toon: 10 Ways You Can Improve Your Website Copy To Drive More Conversions

    WordCamp Brisbane 2018Speaker: Kate Toon

    November 26, 2018 — Kate will be talking us through 10 key ways you can create conversational copy that sells with our shouting and persuades without being pushy.

    We all know the deal, you’ve built a beautiful WordPress website, but now you need to replace that lorem ipsum with compelling, engaging, highly converting copy.
    But if writing isn’t your strong point where do you start? And if the copy you have isn’t cutting it, what changes should you make?

    Presentation Slides »

  • Kate Toon: Building profitable Facebook Groups

    Kate Toon: Building profitable Facebook Groups

    WordCamp Sydney 2018Speaker: Kate Toon

    August 22, 2018 — Facebook groups are a great way to build your brand and build connections but can you really make money from them?

    In this presentation I’m going to explain how to create your own groups to support your customers, build trust and authority and upsell your products and services.

    With two large groups (6k and 3k) I’ve learned the hard way how to deal with the trolls, share the right content, create connection and sell without selling.

    I’ll cover:

    Why you should consider a Facebook group
    How to set primary goals for your group
    How to build and maintain engagement
    Managing time and resource investment in your group
    What kinds of content to share
    How to sell without selling
    Dealing with trouble makers and keeping things positive

    Presentation Slides »

  • Kate Toon: How To Make Google Love Your WordPress Site

    Kate Toon: How To Make Google Love Your WordPress Site

    WordCamp Brisbane 2017Speaker: Kate Toon

    August 9, 2018 — How To Make Google Love Your WordPress Site

    In this presentation, Kate will tell you the tips, techniques and tactics that she uses to help make sites 100% Google lovable.

    https://2017.brisbane.wordcamp.org/session/how-to-make-google-love-your-wordpress-site/

  • Kate Toon: How To Make Google Love Your WordPress Site

    Kate Toon: How To Make Google Love Your WordPress Site

    WordCamp Sydney 2016Speaker: Kate Toon

    February 3, 2017 — We know that WordPress is one of the most SEO friendly CMS platforms out there.
    So why do so many website developers build websites that make Google cry?
    And why do business owners think that applying SEO to a WordPress site is as simple as installing the Yoast plugin?

    In this presentation, I’ll tell you the tips, techniques and tactics that I use to help make sites 100% Google lovable, including:

    * The impact of hosting and domain choice
    * Integral set up steps that boost SEO friendliness
    * My top 10 Plugins to improve SEO
    * Easy peasy content formatting
    What to consider when offering on going SEO packages

    Presentation Slides »