March 16, 2020 — Kate Toon is a writing entrepreneur, as well as a popular coach, speaker, author and podcaster. Her digital education businesses The Recipe for SEO Success and The Clever Copywriting School have helped more than 8000 small business owners grapple the Google beast and write better content.

Nominated as SEMRush SEO Personality of the Year and AusPod’s Business Podcast of Year, 2 years running, Kate runs Australia’s only dedicated copywriting conference COPYCON. She presents at events around the world and runs several hugely successful Facebook groups.

Author of the Amazon Best Seller Confessions of a Misfit Entrepreneur: How to succeed in business despite yourself, Kate lives on the Central Coast of Sydney City, where she loves wandering on the beach with her son and her CFO (Chief Furry Office-dog) Pomplemousse.

October 17, 2019 — We all know creating engaging content is THE number one way to build trust and authority for any brand. Writing awesome blogs establishes you as a credible expert, helps you build a steady flow of WordPress clients and gives you the opportunity to educate and help your customers.

https://2019.brisbane.wordcamp.org/session/why-no-one-is-reading-your-blog-posts-and-how-to-change-that/

November 26, 2018 — Kate will be talking us through 10 key ways you can create conversational copy that sells with our shouting and persuades without being pushy.

We all know the deal, you’ve built a beautiful WordPress website, but now you need to replace that lorem ipsum with compelling, engaging, highly converting copy.
But if writing isn’t your strong point where do you start? And if the copy you have isn’t cutting it, what changes should you make?

Presentation Slides »

August 22, 2018 — Facebook groups are a great way to build your brand and build connections but can you really make money from them?

In this presentation I’m going to explain how to create your own groups to support your customers, build trust and authority and upsell your products and services.

With two large groups (6k and 3k) I’ve learned the hard way how to deal with the trolls, share the right content, create connection and sell without selling.

I’ll cover:

Why you should consider a Facebook group
How to set primary goals for your group
How to build and maintain engagement
Managing time and resource investment in your group
What kinds of content to share
How to sell without selling
Dealing with trouble makers and keeping things positive

Presentation Slides »

August 9, 2018 — How To Make Google Love Your WordPress Site

In this presentation, Kate will tell you the tips, techniques and tactics that she uses to help make sites 100% Google lovable.

https://2017.brisbane.wordcamp.org/session/how-to-make-google-love-your-wordpress-site/

February 3, 2017 — We know that WordPress is one of the most SEO friendly CMS platforms out there.
So why do so many website developers build websites that make Google cry?
And why do business owners think that applying SEO to a WordPress site is as simple as installing the Yoast plugin?

In this presentation, I’ll tell you the tips, techniques and tactics that I use to help make sites 100% Google lovable, including:

* The impact of hosting and domain choice
* Integral set up steps that boost SEO friendliness
* My top 10 Plugins to improve SEO
* Easy peasy content formatting
What to consider when offering on going SEO packages

Presentation Slides »