Speakers: Kevin Hoffman

  • Kevin Hoffman: Optimizing Responsive Images in WordPress

    WordCamp Boston 2018Speaker: Kevin Hoffman

    January 10, 2019 — While the benefits of image optimization are well known, in practice, it is one of the most misunderstood topics in all of WordPress. With the addition of responsive images and an influx of new solutions in the marketplace, the topic of image optimization deserves an updated take on best practices for the modern responsive landscape.

    This talk begins with a step-by-step analysis of how WordPress processes images by default. With this baseline understanding established, we will review common misconceptions about image optimization techniques that sometimes do more harm than good. One such example is the practice of optimizing images *before* upload, which actually has no effect on the generated image sizes.

    By exploring a combination of best practices and common snafus, the audience will take away the key concepts necessary to optimize responsive images in a manner that works with WordPress, not against it.

  • Kevin Hoffman: Succeeding In Spite of Ourselves

    WordCamp Pittsburgh 2017Speaker: Kevin Hoffman

    July 10, 2018 — Have you ever wondered why the same behaviors that come naturally to some individuals are incredibly difficult for others? Many web professionals blog daily and constantly interact with the community. Others go through their entire careers in isolation and take seven years to write a single blog post. The difference lies in a combination of our beliefs and our thresholds. In this talk, I’ll recount my journey of identifying thresholds and overcoming them in order to realize the behaviors that I’ve long known needed to happen.

    Presentation Slides »

  • Kevin Hoffman: Demystifying Responsive Images in WordPress

    WordCamp Pittsburgh 2016Speaker: Kevin Hoffman

    October 8, 2016 — Whether you are an advanced WordPress theme developer or simply editing content from the dashboard, there is one question that everyone asks at one point or another:

    What size should my images be?

    This already complex question takes on a whole new dynamic with the recent addition of responsive images in WordPress 4.4. While the basic concept of responsive images may be easy to grasp, a true understanding of the inner workings is far more elusive. In this talk, we will demystify responsive images and learn how to strike a proper balance between image performance and image quality within any context.

    Presentation Slides »