Speakers: Kim Smith

  • Kim Smith: How to Market Your Small Business for Little to No Cost

    Kim Smith: How to Market Your Small Business for Little to No Cost

    WordCamp Jackson 2019Speaker: Kim Smith

    December 27, 2019 — “Advertising” and “marketing” may overlap, but marketing doesn’t have to be expensive! Would you like to learn how to market your small business on a small business budget?

    In this session, you will learn:
    – how to identify your ideal client (target market)
    – how to market to them in a way that they will respond to, and
    – how to do this effectively for little to no cost

    With 20 years of experience, helping small business owners with their marketing and online presence, I am ready to teach you the strategies that actually WORK for small businesses. I will help you discover the clients you WANT to work with, which sounds overly simplistic, but in reality, most small business owners can’t identify their ideal client. I will teach you how to communicate with your ideal prospects in a way that helps them to know, like, and trust you, which encourages them to respond positively to your message. Finally, I will equip you with a list of free and low-cost tools, giving you some tips on how to best use them to reach your target market.

    I have been using these tools and strategies with and for my clients for two decades. Not only can you use the knowledge you learn in this session to reach your own target market, but you can also add value to your business by teaching these strategies to your clients. By the end of this session, you will learn the methods that helped me gain more visibility, credibility, and profitability as a small business owner who actually THRIVED during the recession and has kept growing ever since!