Speakers: Lauren Jeffcoat

  • Lauren Jeffcoat: The Power of a Video Library

    WordCamp Raleigh 2016Speaker: Lauren Jeffcoat

    November 7, 2016 — Topic Discussion
    I. An Intro to Video Libraries
    In this session, I will be discussing the impact that a video library can have on your website. A video library is a collection of videos, typically organized into categories and groups, that members can view directly on your website.There is a place for video in almost any website, from marketing to content to customer service.

    II. How to best utilize videos to engage your customers
    I will cover the importance of a Video Library for Search Engine Optimization and how it helps keep visitors on your site for a longer amount of time. I will discuss how you can use video content marketing to better connect with your audience and communicate with customers. I will also present a number of strategic approaches to including videos on various types of websites.

    III. Options for sharing and creating video libraries
    I will include the different video sharing options that are available, how to create and host a video library, and how to utilize video for marketing, training, and communication.

    IV. The best audiences for video content
    Lastly, I would like to present the type of audiences that video is good for and statistically who is viewing videos on the web. This will include how to promote and organize your video library for your intended audiences.

    Presentation Slides »