Speakers: Lauren Jeffcoat

  • Lauren Jeffcoat: Support Starts Here: How to go the extra mile to make and KEEP your customers happy

    Lauren Jeffcoat: Support Starts Here: How to go the extra mile to make and KEEP your customers happy

    WordCamp Greenville 2018Speaker: Lauren Jeffcoat

    April 4, 2018 — In this session I will be covering the importance of good customer service and the powerful impact your support team has on your business. I will discuss practices to use and practices to avoid. I’ll take poor customer service examples and show how they could be handled differently and turned into excellent customer outcomes.

    I’ll also cover the steps to develop and implement an all star customer service program. This will include the secrets to providing super service, general support standards, and how to get things right for your customers. I’ll discuss why it’s important to go the extra mile to make and keep your customers happy so that they turn into returning customers and brand ambassadors.

    Presentation Slides »

  • Lauren Jeffcoat: The Biggest WordPress Myths Uncovered
  • Lauren Jeffcoat: Support Starts Here

    Lauren Jeffcoat: Support Starts Here

    WordCamp Chicago 2017Speaker: Lauren Jeffcoat

    August 31, 2017 — In this session I will be covering the importance of good customer service and the powerful impact your support team has on your business. I will discuss practices to use and practices to avoid. I’ll take poor customer service examples and show how they could be handled differently and turned into excellent customer outcomes.

    I’ll also cover the steps to develop and implement an all star customer service program.
    This will include the secrets to providing super service, general support standards, and how to get things right for your customers. I’ll discuss why it’s important to go the extra mile to make and keep your customers happy so that they turn into returning customers and brand ambassadors.

  • Panel Discussion: Plugins

    Panel Discussion: Plugins

    WordCamp Boston 2017Speakers: Adam W Warner, Christian Nolen, Lisa B Snyder, Lauren Jeffcoat

    August 15, 2017 — Using ready-made plugins can make your website more effective and efficient. But do you sometimes find it overwhelming to pick a plugin that is right for your situation?

    The panelists will address issues about including new functionality in your project using various plugins.

    Questions from the audience are encouraged during the plugin panel session.

    Examples:

    Are there any “best practice tips” to find right plugins?
    Can a site ever have too many plugins?
    Are premium plugins always better than free plugins?
    What is the best way to get support for a plugin?
    What happens to a site when an installed plugin is deactivated?
    Can the code be changed in plugin files without breaking it?

  • Lauren Jeffcoat: The Biggest WordPress Myths Uncovered

    Lauren Jeffcoat: The Biggest WordPress Myths Uncovered

    WordCamp Boston 2017Speaker: Lauren Jeffcoat

    August 14, 2017 — In this presentation I will be debunking the biggest myths about our beloved WordPress CMS. I will cover some of the most common misconceptions about WordPress that may have kept users from diving in to give it a try. Think WordPress isn’t strong enough, fast enough, secure enough, or powerful enough? Join me as I discuss these non-issues and give WordPress skeptics a reason to take another look at the most popular CMS.

  • Lauren Jeffcoat: Destination Anywhere - Creating The Ultimate DMO or Directory Website

    Lauren Jeffcoat: Destination Anywhere – Creating The Ultimate DMO or Directory Website

    WordCamp Raleigh 2017Speaker: Lauren Jeffcoat

    June 20, 2017 — Lauren has been building WordPress websites for almost a decade and is currently part of the OnTheGoSystems WPML Customer Support team.

    She discussed how to create the perfect directory or Destination Marketing Organization site from the ground up. A directory site or DMO site is regionally focused and typically has many different components that overlap and connect. I’ll discuss the best tools and practices for building these components and also how to organize and tie the content together.

  • Lauren Jeffcoat: Support Starts Here - How to Go the Extra Mile to Make and KEEP your Customers Happy

    Lauren Jeffcoat: Support Starts Here – How to Go the Extra Mile to Make and KEEP your Customers Happy

    WordCamp Portland ME 2017Speaker: Lauren Jeffcoat

    June 5, 2017 — In this session I will be covering the importance of good customer service and the powerful impact your support team has on your business. I will discuss practices to use and practices to avoid. I’ll take poor customer service examples and show how they could be handled differently and turned into excellent customer outcomes.

    I’ll also cover the steps to develop and implement an all star customer service program. This will include the secrets to providing super service, general support standards, and how to get things right for your customers. I’ll discuss why it’s important to go the extra mile to make and keep your customers happy so that they turn into returning customers and brand ambassadors.

  • Lauren Jeffcoat: Gaining a Global Audience - The Importance of Website Translation

    Lauren Jeffcoat: Gaining a Global Audience – The Importance of Website Translation

    WordCamp Atlanta 2017Speaker: Lauren Jeffcoat

    April 15, 2017 — Global marketing takes more than just enabling traffic to your website from other countries. Encouraging multilingualism and cultural diversity will help determine how involved your business can be with the online world. In this presentation I will discuss WHY it is important to cater to foreign audiences in their native languages and why translation is the next step to grow a global business.

    I’ll cover the importance of translation being done correctly and some of the best tools and practices that are widely available for WordPress website translation. This will include:

    How Translation (or lack of) can Affect your Business Reputation
    Common Mistakes or Mistranslations
    Ways to Connect with your International Audience

    I will have a special section on optimizing eCommerce websites for different languages. This will include how to create a pleasant experience that encourages your consumers to convert, return, and advocate for your business.

    Presentation Slides »

  • Lauren Jeffcoat: The Power Of A Video Library

    Lauren Jeffcoat: The Power Of A Video Library

    WordCamp San Antonio 2016Speaker: Lauren Jeffcoat

    March 11, 2017 — I. An Intro to Video Libraries
    In this session, I will be discussing the impact that a video library can have on your website. A video library is a collection of videos, typically organized into categories and groups, that members can view directly on your website.There is a place for video in almost any website, from marketing to content to customer service.

    II. How to best utilize videos to engage your customers
    I will cover the importance of a Video Library for Search Engine Optimization and how it helps keep visitors on your site for a longer amount of time. I will discuss how you can use video content marketing to better connect with your audience and communicate with customers. I will also present a number of strategic approaches to including videos on various types of websites.

    III. Options for sharing and creating video libraries
    I will include the different video sharing options that are available, how to create and host a video library, and how to utilize video for marketing, training, and communication.

    IV. The best audiences for video content
    Lastly, I would like to present the type of audiences that video is good for and statistically who is viewing videos on the web. This will include how to promote and organize your video library for your intended audiences.

    Presentation Slides »

  • Lauren Jeffcoat: Support Starts Here - How To Go The Extra Mile To Make and KEEP Your Customers Happy

    Lauren Jeffcoat: Support Starts Here – How To Go The Extra Mile To Make and KEEP Your Customers Happy

    WordCamp Baltimore 2016Speaker: Lauren Jeffcoat

    November 21, 2016 — In this session I will be covering the importance of good customer service and the powerful impact your support team has on your business. I will discuss practices to use and practices to avoid. I’ll take poor customer service examples and show how they could be handled differently and turned into excellent customer outcomes. I’ll also cover the steps to develop and implement an all star customer service program. This will include the secrets to providing super service, general support standards, and how to get things right for your customers. I’ll discuss why it’s important to go the extra mile to make and keep your customers happy so that they turn into returning customers and brand ambassadors.

    Presentation Slides »