August 5, 2019 — Using SEO industry tools, I will provide a series of demonstrations that look behind the scenes at what SEO content strategies are delivering results for sites that perform well.

Takeaways:

InspirationConfidence to trial new content strategies Pleasure from spying on other people’s tactics

Presentation Slides »

August 17, 2016 — Google search results have changed. There are fewer and fewer search result slots that show real content. In a marketing era that’s all about content, how do you produce content that has a chance? In this instructional presentation, I will show you how to use free tools to assess your search result potential and craft content that can get you on the coveted first page of Google Search Results.

Take aways:

Learn how to use free tools to make informed decisions about what topics to write about.
Learn how to assess your search potential.
Learn how to sum up your competition.

Presentation Slides »

September 4, 2015 — The term SEO is thrown around a lot, but what does it really mean for bloggers and content producers? This talk gets to the heart of the matter. I’ll explain the new rules of SEO and teach writers how to cross the t’s and dot the i’s when it comes to SEO content development.

Presentation Slides »