Speakers: Leigh Beaty

  • Leigh Beaty: Customer Journey Mapping and Its Role in Website Design and Creation

    WordCamp Phoenix 2019Speaker: Leigh Beaty

    March 11, 2019 — Are you creating a beautiful website that, in the end, does not perform to your customers’ expectations?

    Before you start any actual design work at all are you clear on what the desired business outcomes and objectives for the website are? What do you want users (prospects) to do on this new website? – and how will you (and your customer) define the success or otherwise of these actions?

    Over 70% of new websites fail to live up to the customers’ expectation. So we have found that the first goal should be to map user flow – the actions that typically take prospects from their entry point into the site through conversion funnels including follow-up sequences and towards the final action (signup, purchase and so forth) and to share this process with our clients.

    In this talk we will take a look at how we do customer journey maps and the role of the map in website design, creation and integration into a successful marketing funnel.

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