October 21, 2019 — Three marketing lessons I learned the hard way, working on small, medium, and large companies for more than 15 years in the business. How to increase your revenue, lower your costs, keeping the focus on your core values. How to position your services, charging fare amounts, developing better relationships with your clients. I wish I knew all of that when I started my freelancing career.

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February 26, 2018 — Comunicare significa letteralmente mettere in comune. È qualcosa che facciamo continuamente, spesso senza troppo pensarci, e gli esperti di comunicazione ci dicono che è impossibile non comunicare.
Ma le forme di comunicazione sono molto diverse fra loro e ognuna ha le proprie caratteristiche e regole. Per comunicare in modo efficace occorre conoscere la forma di comunicazione che si sta usando, studiarne la grammatica, padroneggiarne i meccanismi.

Luca Sartoni, Growth Engineer a Automattic, organizzatore di WordPress Meetup e WordCamp, con una lunghissima esperienza come speaker in molteplici occasioni e di fronte a platee di varia natura, ci svela i segreti del parlare di fronte a una platea senza timori e, soprattutto, in modo efficace.

November 17, 2017 — [INTERVIEW] WordCamp Split – Luca Sartoni

November 16, 2017 — In this talk, Luca Sartoni will tell us about three marketing lessons that he learned the hard way, working on small, medium, and large companies for more than 15 years in the business. How to increase your revenue, lower your costs, keeping the focus on your core values. How to position your services, charging fare amounts, developing better relationships with your clients.

June 17, 2017

February 27, 2017 — Luca Sartoni is the Protector of Asynchronicity at Automattic and is based in Vienna, Austria.

He is a co-organizer for WordCamp Europe 2017 and is leading the Volunteer Team, which comprises of 7 people. They are expected to have over 250 people volunteer for this event.

December 29, 2016 — Testing activities are effective only under strict circumstances. When I started my adventure at Automattic, the welcome message was: “Welcome to the chaos”. This presentation narrates the journey we had to conduct to implement strict growth methodologies in a distributed environment.

December 12, 2016 — Do you feel you should raise your rates but you don’t know how? Do you deliver value to your clients but they don’t seems to appreciate?
Let’s explore the world of effective negotiation, project assessment, and value creation.
This presentation will provide immediate tools to correctly evaluate client’s needs, negotiate better rates, and effectively over deliver outstanding value that cannot be ignored

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May 19, 2016 — Testing activities are effective only under strict circumstances. When I started my adventure at Automattic, the welcome message was: “Welcome to the chaos”. This presentation narrates the journey we had to conduct to implement strict growth methodologies in a distributed environment.

Presentation Slides »

April 7, 2016 — Testing activities are effective only under strict circumstances. When I started my adventure at Automattic, the welcome message was: “Welcome to the chaos.” This presentation narrates the journey we had to conduct to implement strict growth methodologies in a distributed environment.

Presentation Slides »