June 21, 2017 — When I joined the WooCommerce marketing team in July 2014 we were three. Today we’re a team of thirteen and the landscape of how we work, what we produce, and how we engage users, has changed a lot. Also, WooCommerce has changed a lot! Including being acquired by Automattic. I’d love to share a talk summarising some of the key things I’ve learnt as part of the WooCommerce marketing team.