July 3, 2018 — A major change to Google’s search results is coming. For the first time ever Google will be ranking sites across all devices based on how well a site performs on a mobile device. That’s right, ranking in the desktop results will be determined by how a site works on a mobile device. This change could have a dramatic impact on ranking and traffic. This session will give attendees tips for diagnosing the potential impact on their site as well as providing helpful WordPress tweaks, plugins and best practices for staying Mobile First.
May 7, 2017 — Google Analytics provides a wealth of demographic information about your site’s users if you know how to find it. This session will discuss enabling the collection of demographic information, creating analytics dashboards for easy access to demographic information, and content curation to reach specific audiences.