Speakers: Mike Farney

  • Mike Farney: Internet Marketing & Lead Management

    WordCamp Rochester 2017Speaker: Mike Farney

    December 1, 2017 — Internet Marketing can be a powerful tool for driving leads and sales to your organization. Most companies know it is an important part of their sales strategy. Unfortunately, most do not know what digital marketing efforts are directly attributed to won and lost sales. Mike will show you the latest techniques (within WordPress) for capturing leads and conversions from your digital marketing efforts, and then analyzing their effectiveness.