April 10, 2024 — Are you tired of chasing keywords in SEO? Join me as I share a simple yet powerful idea: the real secret to great content lies in putting users first.

In my journey through SEO and product marketing, I stumbled upon a game-changing approach: Product-Led SEO. This approach shattered the outdated mindset of keyword obsession, showing me how to prioritize genuine user experiences over search engine algorithms.

In this session, I’ll share my insights on breaking free from the shackles of traditional SEO. Together, we’ll dismantle misconceptions and unveil practical strategies to:

– Breaking free from rigid SEO rules and connecting with users on a personal level.
– Swapping robotic tactics for genuine interactions with our audience.
– Finding a natural, effortless way to grow our online presence.

It’s time to bid farewell to the old ways of SEO and step boldly into the future of user-centric marketing

January 15, 2024 — Content marketing is a long-term strategy that requires patience and consistency. As a professional SEO specialist myself, each content I worked on was a test of my patience and hard work.

So in this presentation, I will share my own experiences as a newbie content marketer and the things I learned along the way. Furthermore, I will discuss the most common mistakes that new content marketers make and the ways to avoid them.

Presentation Slides »