December 20, 2017 — Branding advice for corporations and startups doesn’t work for service-oriented businesses, such as freelancers and agencies. Human-centered branding excels where corporate and personal branding both fall short. In this talk, you’ll get practical tips on how to grow a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.
June 6, 2017 — Nela Dunato is a brand and web designer with over a decade of professional experience. She’s worked in several web development agencies before becoming a full-time freelancer in 2013.
She said design is easy to see, and this makes it an easy target to shoot down by anyone and everyone. Bad design process leads to many problems, such as matters of personal taste-determining the outcome of the project, and endless revisions that postpone the website launch date. In this presentation, you’ll learn the two biggest mistakes designers and other professionals make in their process, and how to fix them so your design concepts get accepted faster.