April 17, 2021 — A panel discussion with women in different roles from the WordPress world.

February 4, 2021 — What the heck is content strategy? And why do you need one for your blog or business? We’ll talk about what this means, how to create a strategy that makes sense (and is super easy to understand), and a few important tips to keep in mind when deciding what kinds of content to create or publish on your WordPress site.

December 10, 2017 — In my more than two years serving as the content creator for WooCommerce, I wrote 200 posts, responded to over 600 comments, and literally wore out an Macbook keyboard to the point of failure. (Eat your heart out, George R.R. Martin.)

I’ve learned three valuable lessons while writing for a business of Woo’s size that I’d like to share:

1. Never, ever fully commit to a publish date if you can help it — people get sick, writers don’t deliver, and unexpected things will happen.
2. Commenters are going to test your patience — always be kind, always think of their intent, and look for the gems (the funny ones/the helpers).
3. Writing content for a business is not easy, but it is rewarding. Lots of examples to share here: people recognizing/thanking me at WordCamps, getting comments weeks later saying “I did this and it worked!” and knowing you’re making it easier for someone to succeed.

October 21, 2017 — Jetpack isn’t just for WordPress backups and site security — it can also make your content look amazing and get noticed faster. Learn five ways you can boost your content to the moon with Jetpack’s features.

Presentation Slides »

December 23, 2016 — For many years, the dual diagnosis of anxiety and depression kept me from sharing my knowledge, experience, and voice with others. Despite this, I started speaking publicly (at WordCamps and WooConf) at the beginning of 2016. I want to share a few tips and things I learned with others who feel like they have something important to share, but are scared or might be held back by similar conditions/illnesses.

November 21, 2016 — Now that you’re publishing with WordPress, it’s time to get your posts in front of the right people. This session will explore the benefits of content promotion and amplification methods like email, social media, ads, and more. We’ll also look at how you can figure out which marketing method best matches up to your blog, business, or budget — because no one likes ineffective strategies.

Presentation Slides »

August 14, 2016 — Panel discussion on Content and Design.

August 2, 2016 — If there’s one thing worse than writer’s block, it’s running out of ideas for your blog or business — or not having any to begin with. Luckily, the internet has made getting inspired an easy task, not to mention an incredibly quick one. In this talk, I’ll share tips, tools, and content “lifehacks” you can use to generate 100 (or more!) content ideas in less time than it takes to settle on a new theme.

Presentation Slides »

April 23, 2016 — Content marketing sounds like a magic bullet — something that can improve your SEO, boost your traffic, and bring in more sales.

Reality check: it’s not, at least not for everyone.

I’ll clear up three common misconceptions about content marketing and explain the realities, plus how you can find the best use for it based on your business, audience, and desired outcome.

Presentation Slides »