August 31, 2017 — Google is always changing up it’s algorithms. It’s not because Google wants to keep you on your toes, but Google wants you to put your best foot forward.

In order to do that, they’ve put together Quality Guidelines and have started to enforce them. So… what does that mean for the website owner?

I’m going to go over a checklist of things you should be doing with your WordPress blog. Some of it is about site speed, security, and content. Hopefully this checklist will help you understand what you should be doing for your website.

March 29, 2017 — Installing WordPress, plugins, and a theme is just a start, but in maintaining and growing your website, you’ve got to make plans. Sure, your initial idea of creating a WordPress site for whatever reason is great, but if you’re trying to get people to either subscribe to your newsletter, share your posts, fill out your lead forms, leave a comment on your posts, click an ad, or buy your stuff, you’ve got more to do.

If you’re not getting some type of return on investment, which is to get people to do something on your website, then your website is broken. Come sit in and let me help you fix your problem by giving you ideas that you can use.

This is for all content creators, as this is like a checklist of things you should be doing for your WordPress website. Also, it includes links to further information to help your blog or website.

Presentation Slides »

March 16, 2017 — Installing WordPress, plugins, and a theme is just a start, but in maintaining and growing your website, you’ve got to make plans. Sure, your initial idea of creating a WordPress site for whatever reason is great, but if you’re trying to get people to either subscribe to your newsletter, share your posts, fill out your lead forms, leave a comment on your posts, click an ad, or buy your stuff, you’ve got more to do.

If you’re not getting some type of return on investment, which is to get people to do something on your website, then your website is broken. Come sit in and let me help you fix your problem by giving you ideas that you can use.

Presentation Slides »

May 12, 2016 — Return on investment is the end result that you want when it comes to your website. Whether it’s buyers, subscribers, commenters, social shares, or some type of engagement, you need to figure out the right formula. A lot of it begins with design and your use of calls to action. The color, the size, the text, the placement of it, as well as want you want it to do, are just part of the formula. I’m going to discuss what a call to action is, tips on creating a great call to action, and some cool resources to test them so you get the most out of it.

Presentation Slides »

April 14, 2016 — Yoast SEO is one of the leading WordPress SEO plugins in the WordPress world. It has so many features. Aside from that, you’re trying to juggle your own SEO knowledge into the mix.

With so many options on Yoast SEO, there’s a lot to get confused about.

I’m going to go over some basic SEO tips, specifically best practices for using Yoast SEO.

Hopefully using the plugin will be a lot easier after this session. Still not sure how to use certain parts of Yoast SEO? This session should help you.

Presentation Slides »

February 20, 2016 — Ive been blogging for over 14 years now. Ive seen a lot of things go on, and experienced failure and success. Ive seen a lot of bloggers, even ones that I had come to know as friends, just give up. However, even after 14 years, I love blogging. I want to share with you my tips that I learned throughout my long blogging journey well, the abridged edition at least. 😉 I hope that with my own experience, you will be able to find it useful in what to look out for, what to avoid, and what you probably should be doing. Whether you’re a new blogger, or have been blogging between 1-5 years, hopefully my mistakes and my discoveries will help you rock out your blog for decades to come.

Presentation Slides »

January 20, 2016 — You’ve probably seen it happen- someone complains because they just got a website, but they don’t know how to use it. Their designer or developer or project manager just left them high and dry without some type of direction or documentation.

Let’s face it, as a designer or developer or project manager, you’re definitely going to run into someone who isn’t really that familiar with WordPress. In fact, you’ll encounter all sorts of user levels when it comes to working with clients. How do you teach your client how to use their WordPress website? How do you figure it into your project’s scope? If you don’t like teaching them, what can you do to make sure your relationship with your client ends on a good note because you were diligent to give them the tools they need to continue on their own?

I’ll be going over strategies to help you put together a plan on teaching your clients how to use WordPress. Let’s decrease the frustration together and allow your clients to become enthusiastic WordPress users that are making money.

Presentation Slides »

November 17, 2015 — Keeping your website secure is important. No one likes a site that has nasty code injections or has been defaced. In fact, WordPress Security is one of the issues that continually needs to be taught to WordPressers around the world because for some people, their website is their livelihood.

I’m not here to make your head pop up with mind boggling hardening tricks. I’m hear to give you an introduction to WordPress Security. I might make you laugh, but security is a serious matter. I will be covering a couple methods to secure your WordPress website, and even a couple beginner tips on what to do if your site has been hacked.

By the end of this session, I hope you find a security method that suits you, and are more aware of the importance of securing your WordPress website.

Presentation Slides »

May 27, 2015 — Blogging is not new. It might be new to some people, but it’s been around for some time. Some even think it’s a dirty word! Blogging is just another cute term like writing a journal or creating content. Now, blogging doesn’t mean you have to sit with the night light on and talk about what you did for the day. It’s MORE than that! Blogging is a tool anyone can use, even a business. You don’t even have to be some hotshot journalist or Grammar Nazi. I’m going to answer why you should be blogging, and if you’re a business owner, this is definitely a MUST attend because you’re going to get a the 411 on the foundation of leveraging blogging for your business.

Presentation Slides »

March 9, 2015 — After this presentation you’ll be able to start creating your own plan, implement some of the tips mentioned, and begin making some money with your WordPress website.

Presentation Slides »